W. P. Carey School of Business
W. P. Carey School of Business

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Yili (Kevin) Hong

Assistant Professor
Information Systems

Office:BA 319G
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-727-4003
Fax: 480-727-0881
Email: hong at asu.edu | ykhong1 at asu.edu
Yili (Kevin) Hong

View Vita

Personal Website

Job Title(s)
Assistant Professor 

Ph.D. in Business Administration, Temple University, 2014;

B.A. in Management (E-Commerce), Beijing Foreign Studies University, 2009;

B.A. in English, Beijing Foreign Studies University, 2009. 

Research Areas
Online Platforms, Sharing (Gig) Economy, User Generated Content

Preferred Methodology
Econometric modeling, randomized field experiments, text mining

Research Collaboration
Freelancer, Extole, Yamibuyfits.meKamino App, meishijie, QUNR, 08Piao

Academic Positions Held
Arizona State University: 2014-present. 

Professional Awards

HICSS Best Paper Award (2017)

NET Institute Grant (2013, 2014, 2015, 2016)

Outstanding Teaching Award, Department of Information Systems, Arizona State University (2015)

ACM SIGMIS Doctoral Dissertation Award (winner), Association for Computing Machinery and Association for Information Systems (2014)

ISS Nunamaker-Chen Dissertation Award (runner-up), INFORMS Information Systems Society (2014)

Best Conference Paper (nomination), International Conference on Information Systems (2014)

Best Dissertation Award (first place), Fox School of Business, Temple University (2014)

Doctoral Consortium Member, International Conference on Information Systems (2013)

Best Teaching Award, Temple University (2013)

Best Conference Paper (runner up), International Conference on Information Systems (2012)

Best Conference Paper (runner up), America's Conference on Information Systems (2012)


Recent Journal Publications

Hong, Y., and Pavlou, P. A. (2017). "On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services," Information Systems Research, forthcoming.

Huang, N., Hong, Y., and Burtch, G. (2016). "Social Network Integration and User Content Generation: Evidence from Natural Experiments," MIS Quarterly, forthcoming.

Burtch, G.,  Hong, Y., Bapna, R., and Griskevicius, V. (2016). "Stimulating Online Reviews by Combining Financial Incentives and Social Norms," Management Science, forthcoming.

Hong, Y., Pavlou, P. A., Shi, N., and Wang, K. (2016). "On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems," MIS Quarterly, forthcoming. Download

Hong, Y., Huang, N., Burtch, G., and Li, C. (2016). "Culture, Conformity and Emotional Suppression in Online Reviews," Journal of the Association for Information Systems, forthcoming. Download

Huang, N., Burtch, G., Hong, Y., and Polman, E. (2016). "Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews," Journal of Consumer Psychology, forthcoming. Download

Hong, Y., Wang, C. and Pavlou, P. A. (2016). “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets,” Information Systems Research 27(1), pp. 49-69. Download

Hong, Y. and Pavlou, P. A. (2014). “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents,” Information Systems Research 25(2), pp. 328-344. Download

Dimoka, A., Hong, Y. and Pavlou, P. A. (2012). “On Product Uncertainty in Online Markets: Theory and Evidence,” MIS Quarterly 32(3), pp. 395-426. Download

ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

CIS 360 - Business Database Concepts
Database theory, design, and application, including the entity-relationship model; the relational, hierarchical, and network database models; and query languages.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287