W. P. Carey School of Business
W. P. Carey School of Business

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Phil Simon

Information Systems

Office:BA 301J
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-965-0024
Fax: 480-727-0881
Email: phil.simon@asu.edu
Phil Simon

View Vita

Personal Website

Job Title(s)

  • Writer, speaker, consultant, www.philsimon.com, 2002 - present
  • Founder and president, Motion Publishing, 2010 - present
  • Consultant, Lawson Software, 2000 - 2002
  • Senior HR Specialist, Merck and Co., 1998 - 2000
  • Senior HR Consultant, CapitalOne, 1997 - 1998
  • Customer Relations Rep, SONY Electronics, 1994 - 1995


  • Master of Industrial and Labor Relations, Cornell University, 1997
  • B.S. in Policy and Management, Cornell University, 1993

Research Areas

  • Platforms and platform thinking
  • Big Data
  • Analytics
  • Project management
  • Enterprise systems—e.g., COTS, ERP, and CRM systems
  • Relational databases and unstructured data
  • System failures
  • Emerging technologies (aka, Enterprise 2.0). Examples include: cloud computing, open-source software, SaaS, MDM
  • Data visualization
  • Communication, language, and contemporary collaboration tools
  • E-mail and its limitations
  • Social media
  • Publishing
  • Disrpution and disintermediation
  • The Internet of Things
  • Website design

Academic Positions Held

  • Arizona State University: 2016-present
  • Teaching assistant, Cornell University. Labor economics and collective bargaining, 1995-1997

Representative Publications - Books

  • Message Not Received: Why Business Communication Is Broken and How to Fix It, Wiley, 2015
  • The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions, Wiley, 2014
  • Too Big to Ignore: The Business Case for Big Data, Wiley, 2013
  • The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Motion Publishing, 2011
  • The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, Motion Publishing, 2010
  • The Next Wave of Technologies: Opportunities in Chaos, Wiley, 2010
  • Why New Systems Fail: An Insider’s Guide to Successful IT Projects, Revised Edition, Cengage, 2010

Editor and contributor, 101 Lightbulb Moments in Data Management, Motion Publishing, 2011

For more information on my books, click here.

Other Recent Publications

Career and Professional Awards
Both Message Not Received and The Age of the Platform won Axiom book awards

Phil Simon is a frequent keynote speaker and recognized technology authority. For nearly two decades, he has consulted organizations on matters related to communications, strategy, data, and technology. He has worked with organizations in a wide variety of industries, including healthcare, retail, telecomm, non-profit, government, and hi-tech. He spent much of his early career helping organizations purchase, deploy, and maintain enterprise systems. Many of these projects informed his first book, Why New Systems Fail.

While not consulting, he has spent a great deal of time writing. He is the award-winning author of seven management books, most recently the award-winning Message Not Received: Why Business Communication Is Broken and How to Fix It.  His contributions have been featured on The Harvard Business Review, The New York Times, CNBC, CNN, and many other prominent sites. Find him on Twitter at @philsimon

ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

CIS 405 - Business Intelligence
Business intelligence (BI) is a term describing a broad category of applications, technologies, architectures and processes for gathering, storing, accessing and analyzing data to provide business users with timely information to enable better insights into project and process management and evidence-based decision making. BI is based on techniques for data decision capture, cleansing, validation, warehousing and analytics to help decision makers improve decision outcomes. Provides a capstone understanding of the concepts of managing data resources and the development of business intelligence capabilities using data visualization, data warehousing, data mining, online analytical processing decision support systems and other advanced BI topics.

CIS 440 - Systems Design/Electronic Comm
Offers a capstone experience integrating concepts from the business as well as the technology curricula. Students analyze, propose and develop a full technology solution for a business enterprise.

CIS 450 - Enterprise Analytics
Model lifecycle analysis, analytics governance, aligning governance, aligning firm and analytics strategy, big data security issues, enterprise search, applied projects.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287