W. P. Carey School of Business
W. P. Carey School of Business

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Monika Lisjak

Assistant Professor
Marketing

Department
Contact
Office:BAC 481
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-4176
Fax: 480-965-8000
Email: Monika.Lisjak@asu.edu
Monika Lisjak

Job Title
Assistant Professor of Marketing

Education
Ph.D. in Marketing, Kellogg School of Management, Northwestern University, 2012

Research Areas
Consumer Behavior; Goals and Motivation; Symbolic Consumption; Rewards in Marketing

Academic Positions Held
Arizona State University: 2015-present. Previous appointments: Erasmus University; Assistant Professor of Marketing, 2012-2015; Stanford University; Visiting Scholar, Spring 2013, 2014 and 2015

Career and Recent Professional Awards; Teaching Awards
Netherlands Organization for Scientific Research VENI grant (€ 250,000), 2014; Erasmus Research Institute of Management’s Early Career Talent Program, 2012; SCP Doctoral Dissertation Competition, Honorable Mention, 2011; AMA Doctoral Consortium Fellow, 2011

Representative Publications

Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek D. Rucker (2015), “Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation,” Journal of Consumer Research 41 (February), 1186-203. [Media Coverage: Chicago Tribune, Forbes, TIME magazine, New York Magazine, Psychology Today, etc.]

Lisjak, Monika and Angela Y. Lee (2014), “The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger,” Journal of Consumer Research, 41 (June), 55-70. [Media Coverage: ABC News Radio, Science Daily, Shape magazine, The Huffington Post, etc.]

Lisjak, Monika, Angela Y. Lee, and Wendi L. Gardner (2012), “When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness,” Personality and Social Psychology Bulletin, 38 (September), 1120-1132. [Media Coverage: Business Insider, Business News Daily, The Economist, etc.]

Lisjak, Monika, Daniel C. Molden, and Angela Y. Lee (2012), “Primed Interference: The Cognitive and Behavioral Costs of an Incongruity between Chronic and Primed Motivational Orientations,” Journal of Personality and Social Psychology, 102 (May), 889-909. [Lead Article]


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 402 - Consumer Behavior
Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287