W. P. Carey School of Business
W. P. Carey School of Business

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Roland Burgman

Clinical Assistant Professor
Management

Department
Contact
Office:BA 352K
Mailing Address:
Main Campus
PO BOX 874006
Tempe, AZ 85287-4006

Phone: 480-727-4004
Fax: 480-965-8314
Email: Roland.Burgman@asu.edu
Roland Burgman

Roland Burgman is the founder and CEO of AssetEconomics, Inc., a New York-based value based management consulting firm with clients in the United States, Europe and Asia Pacific.

The firm’s advisory work is focused on strategic growth management and in particular on strategy and structure issues which require identifying, measuring, valuing and managing and reporting on the organization’s value drivers.

Typical projects focus on the determining the drivers of value creation and value recognition by investors, and link between investor outcome performance metrics like TSR, CFROIC and ROIC and enterprise value expressed in terms of current value and future value and the drivers of value in terms of archetypal strategies – growth, scale, operations and finance. The identification of valued strategies and their value drivers (Value Driver Trees) leads to an assessment of their competitive sustainability and generally, to an evaluation of both strategy and structure.  The formulation and practical implementation of key value creation changes is central to the firm’s advisory work.  A number of the tools and analytic procedures the firm has developed to gain insight into market valuations have been patented.

A complement to the firm’s advisory work is the work it does is the area of voluntary corporate reporting (investor relations).

The firm’s clients include major international publicly listed companies as well as so-called small caps, private family companies – both large and small, co-operatives and Government agencies.  In addition, the firm’s advisory work has covered all sectors including financial services, and resources and utilities.

Roland has extensive Board experience having had the role of Chairman, Deputy Chairman, Audit Committee Chair and executive and non-executive director for publicly listed and private companies.  He currently has two Board roles as chairman working with startup company CEOs.  Both of these companies were ranked in Inc. Magazine’s 500 Fastest Growing Companies in America in 2012.

Roland is a partner of Organizational Capital Partners, an advisory firm concentrating on performance measurement and management; including pay-for-performance.  He is also a member of the Foresight Coaching Partnership, an organization that coaches senior executives including CEOs.

Roland has presented at national and international forums on topics relating to shareholder value creation and corporate reporting with an emphasis on intangibles reporting including those organized by the United Nations, the OECD, MITI (Japan) and the AICPA.  A paper on corporate reporting he co-authored won the Outstanding Paper Award for the Journal of Intellectual Capital in 2008.  A paper on the use of TSR as a performance measure and its use in long term incentive compensation published in the Rotman International Journal of Pension Management was in the top ten download list for Social Sciences Research Network (SSRN) in 2012.

Roland is an adjunct professor at the Mendoza College of Business, University of Notre Dame and the Moscow School of Management SKOLKOVO and a faculty for IESE Business School, University of Navarra.  He has acted as faculty for the Stockholm School of Economics and the University of California Berkeley – all for these institutions’ EMBA, MBA and custom programs (including Volvo Finance Academy and Novartis University).  His areas of expertise are in strategic growth management, financial economics, corporate governance, and strategic marketing planning and customer engagement.  He is also an independent Research Fellow for Accenture’s Institute for High Performance for which he continues to do collaborative research and write.

Roland has several degrees from various Australian universities; a B. Agricultural Economics, a M. Commerce (Honors) and a Dip. Treasury Management.  He also has a PhD in Strategic Management from Purdue University, winning the prestigious GE/Strategic Management Society Award for Outstanding Research for his dissertation.

He is a Fellow of the Australian Institute of Company Directors and a Member of the National Association of Corporate Directors, a Member of the Strategic Management Society and a Certified Fraud Examiner, all in the U.S.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MGT 593 - Applied Project
Preparation of a supervised applied project that is a graduation requirement in some professional majors.

WPC 480 - Capstone Course
Develops a general manager's or business owner's perspective on how organizations can create value. Creating long-run value by repeatedly producing goods and services that customers will buy at prices that cover the costs of producing them is the key to success for business organizations. Analyzing current and future environments to understand threats and opportunities in various institutional settings around the world is the starting point for thinking about how an organization might create value and gain sustainable competitive advantage. Evaluates the impact of institutional settings in different countries and ethical values on decision making. Students learn how to successfully manage relations with key stakeholders including customers, employees, suppliers of capital as well as other component goods and services, and stakeholders from various levels of government in different countries.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287