W. P. Carey School of Business
W. P. Carey School of Business

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Shinyi Wu

Associate Professor
Information Systems

Department
Contact
Office:BA 301 E
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-965-9067
Fax: 480-727-0881
Email: shinyi.wu@asu.edu
Shinyi Wu

View Vita

Job Title(s)
Associate Professor

Education
Ph.D., Wharton School, University of Pennsylvania, 2004; M.S., Wharton School, University of Pennsylvania, 2002; M.B.A., National Taiwan University, 1998; B.B.A., National Taiwan University, 1996   

Research Areas
Strategic pricing of information goods and services; telecommunications and efficient allocation of wireless network resources; and the impact of online recommendations and ratings on sales

Academic Positions Held
Arizona State University: 2013-present. Previous appointments: Nanyang Technological University, University of California, Irvine and Temple University

Career and Recent Professional Awards; Teaching Awards
2013 Hospitality Technology Research Award, Journal of Hospitality and Tourism Technology, 2013; Researcher of the Division Award, Nanyang Business School, Nanyang Technological University, 2008

Representative Publications

"The Impacts and Implications of On-Demand Services on Market Structure," Information Systems Research, Vol. 24, No. 3, pp. 750-767, 2013.

"Best Pricing Strategy for Information Services," Journal of the Association for Information Systems, Vol. 11, No. 6, pp. 339-366, 2010.

"Customized Bundle Pricing for Information Goods: A Nonlinear Mixed Integer Programming Approach," Management Science, Vol. 54, No. 3, pp. 608-622, 2008.

"Versioning and Piracy Control for Digital Information Goods," Operations Research, Vol. 56, No. 1, pp. 157-172, 2008.

"Optimal Infrastructure Design and Expansion of Broadband Wireless Access Networks," European Journal of Operational Research, Vol. 178, No. 1, pp. 322-329, 2007.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

CIS 315 - Intro Business Data Analytics
Overview of analytics in the business context; concepts of strategic and operational analytics; overview of concepts like dimensional modeling, the Model Lifecycle, data mining, big data, KPIs and metrics, ERP and analytics, in-database/memory analytics; real-time analytics and data stream analysis.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287