W. P. Carey School of Business
W. P. Carey School of Business

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Bin Gu

Information Systems

Associate Dean, China Programs
Graduate Programs

Office:BA 304E
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-965-1870
Fax: 480-727-0881
Email: Bin.Gu@asu.edu
Bin Gu

View Vita


Ph.D. Operations and Information Management, The Wharton School of the University of Pennsylvania, December 2002
M.A. Operations and Information Management, The Wharton School of the University of Pennsylvania, May 2001
B.S. International Business; Computer Science (Dual Degree), Shanghai Jiaotong University, July 1995 (Distinguished Student, top 1%)

Position Held

Associate Dean, W. P. Carey China Programs, Arizona State University, 2016-present
Professor, Department of Information Systems, Arizona State University, 2015-present
Co-Director, W. P. Carey DBA Program in China, Arizona State University, 2014-2016
Associate Professor, Department of Information Systems, Arizona State University, 2012-2015
Instructor/Assistant Professor, Information, Risk & Operations Management Department, University of Texas at Austin, 2002-2012
Consultant, Arthur Andersen – Shanghai Office, 1995-1997

Research Areas

online social media, user-generated contents, digital business strategy and IT governance.

Research Impact

Google Scholar Citations: 4426 (since 2011)

Career and Recent Professional Awards

W P Carey Faculty Research Award 2016
Best Associate Editor Award, MIS Quarterly 2014
Emerald Management Reviews Citations of Excellence Awards, 2012, 2014
Journal of Retailing Top Cited Article 2007-2011
Information Systems Research Best Published Paper Award, 2008
International Conference on Information Systems Best Paper in Track Award, 2007

Professional Leadership

Senior Editor, MIS Quarterly, 2015-2017
Associate Editor, Information Systems Research, 2012-2016
Associate Editor, Decision Support Systems, 2014-2016
Associate Editor, International Conference on Information Systems 2007, 2010, 2011, 2012, 2014, 2015, 2016
Program Committee, INFORMS Conference on Information Systems and Technology 2006, 2007, 2008, 2010, 2011, 2012, 2013, 2014, 2015, 2016
Associate Editor, MIS Quarterly, 2012-2014
Associate Editor, Information Systems Research – Special Issue on Social Media and Business Transformation
Conference co-chair, Workshop on Information Systems Economics 2011 (top IS economics workshop)
Conference co-chair, Sixth Symposium on Statistical Challenge in Electronic Commerce Research 2010 (top empirical IS workshop)
Track Chair, Pacific-Asia Conference on Information Systems 2009

Representative Publications (* for premier journal publications)

*Xueming Luo, Bin Gu, Jie Zhang, Chee-Wei Phang 2016, “ Expert Blogs and General Consumer Perceptions of Competing Brands,” forthcoming in MIS Quarterly
*Zheng Fang, Bin Gu, Xueming Luo, Yunjie Xu, 2015, “Quantifying the Dynamic Sales Impact of Location-Based Mobile Advertising Technologies,” Information Systems Research 26(3)
*Indika Dissanayake, Jie Zhang, Bin Gu, 2015, Divide the Task and Multiply the Success: The Effect of Resource Distribution and Alignment on Team Performance in Online Crowdsourcing Contests, Journal of Management Information Systems 32(2)
*Zhiqiang Zheng, Paul Pavlou, Bin Gu, 2014, "Latent Growth Modeling in Information Systems: Theoretical Extensions and Practical Applications," Information Systems Research 25(3), 547-568
*Bin Gu, Prabhudev Konana, Michelle Chen, 2014, “The Allure of Homophily: Evidence from Investor Responses on Virtual Communities,” Information Systems Research 25(3), 604-617.
*Bin Gu, Qiang Ye, 2014, “First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction,” Production and Operations Management 23(4), 570-582.
Jaehong Park, Bin Gu, Alvin Leung, Prabdudev Konana, 2014, “An Investigation of Information Sharing and Seeking Behaviors in Online Investment Communities,” Computers in Human Behavior, 31, 1-12.
*Jaehong Park, Prabhudev Konana, Bin Gu, Raj Raghunathan, Alok Kumar, 2013, “Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards,” Information Systems Research, 24(4) 1050-1067.
*Xinxin Li, Bin Gu, Hongju Liu, 2013, “Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry,” Management Science, 59(6) 1290-1308
Bin Gu, Qian Tang, Andrew B. Whinston, 2013, “The Influence of Online Word-of-Mouth on Long Tail Formation,” Decision Support Systems, 56, 474–481
*Qian Tang, Bin Gu, Andrew B. Whinston, 2012, “Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model,” Journal of Management Information Systems 29(2) 41-76
*Bin Gu, Jaehong Park, Prabhudev Konana, 2012, “The Impact of External Word-Of-Mouth Sources on Retailer Sales for High Involvement Products,” Information Systems Research, 23(1) 182-196.
Bin Gu, Prabhudev Konana, Michelle Chen, 2012, “Identifying Consumer Consideration Set at Purchase Time from Aggregate Purchase Data in Online Retailing,” Decision Support Systems, 53(3) 625-633.
Jaehong Park, Bin Gu, HoonYoung Lee, 2012, “The Relationship Between Retailer-Hosted and Third-party Hosted WOM Sources and Their Influence on Retailer Sales,” Electronic Commerce Research and Application, 11(3) 253-261
*Ling Xue, Gautam Ray, Bin Gu, 2011, “Environmental Uncertainty and IT Infrastructure Governance: A Curvelinear Relationship,” Information Systems Research, 22(2) 389-399.
Qiang Ye, Rob Law, Bin Gu, Wei Chen, 2011, “The Influence of User Generated Content on Traveler Behavior: An Empirical Investigation on the Effects of e-Word-of-Mouth to Hotel Online Bookings,” Computers in Human Behavior, 27(2) 634-639
Qiang Ye, Guoxin Li, Bin Gu, 2011, “A Cross-Cultural Validation of the Web Usage-related Lifestyle Scale: An Empirical Investigation in China,” Electronic Commerce Research and Application, 10(3), 304-312.
*Wenjing Duan, Bin Gu, Andrew B. Whinston, 2009, “Informational Cascades and Software Adoption on the Internet: An Empirical Investigation,” MIS Quarterly, 33(1) 23-48.
Qiang Ye, Rob Law, Bin Gu, 2009, “The Impact of Online User Reviews on Hotel Room Sales,” International Journal of Hospitality Management, 28(1) 180-182 (Most Cited International Journal of Hospitality Management Articles).
Wenjing Duan, Bin Gu, Andrew B. Whinston, 2008, “Do Online Reviews Matter? - An Empirical Investigation of Panel Data,” Decision Support Systems, 45(4) 1007-1016 (Most Cited Decision Support Systems Articles).
Wenjing Duan, Bin Gu, Andrew B. Whinston, 2008, “The Dynamics of Online Word-of-Mouth and Product Sales - An Empirical Investigation of the Movie Industry,” Journal of Retailing, 84(2) 233-242 (Journal of Retailing Top Cited Article Award 2007-2011)
*Bin Gu, Prabhudev Konana, Balaji Rajagopalan, Michelle Chen, 2007, “Competition among Virtual Communities and User Valuation: the Case of Investor Communities,” Information Systems Research, 18(1) 68-85 (2008 ISR Best Published Paper Award)
Eric Clemons, Rick Spitler, Bin Gu, Panos Markopoulos, 2005, “Information, Hyperdifferentiation, and Delight: The Value of Being Different,” in The Broadband Explosion: Thinking about a Truly Interactive World. Harvard Business School Press.
*Eric K. Clemons, Bin Gu, 2003, “Justifying Contingent Information Technology Investments: Balancing the Need for Speed of Action with Certainty before Action,” Journal of Management Information Systems, 20(2) 11-48.
Eric K. Clemons, Lorin M. Hitt, Bin Gu, Matt E. Thatcher, and Bruce W. Weber, 2002, “Impacts of the Internet on Financial Services: A Quantitative Analysis of Transparency, Differential Pricing and Disintermediation,” Journal of Financial Service Research, 22(1-2) 73-90
*Eric K. Clemons, Bin Gu, Karl R. Lang, 2002, “Newly Vulnerable Markets in an Age of Pure Information Products: an Analysis of Online Music and Online News,” Journal of Management Information Systems, Winter 2002–3, 19(3) 17–41.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

CIS 515 - Business Analytics Strategy
Evaluating, strategically aligning, planning for and directing investments in and governance of processes for continuous renewal of analytics deployments in business.

DBA 701 - MacroECN Policy in Global Envi
Provides the framework for policy makers when facing macroeconomic situations, the tools in analyzing the costs and benefits of alterantive policy options, and the knowledge necessary for making recommendations to policy makers and business leaders. Students learn knowledge and skills about global economy and risks that help facilitate dissertation research.

DBA 702 - Glob FIN Sys Mkt & Institution
Exaimines the overall architecture of the global financial system, its major components, and their functions in the macro economy.

DBA 709 - Finance and Law
Helps students learn about the philosophy of law, various legal systems, the relationships among law and economics and finance, the practice of law in a global context.

DBA 711 - Finanacial Innovations
Focuses on how financial innovations influence the evolution of finance. Discusses many of the major financial innovations in recent history, the forces driving these innovations, their impact on the financial system and the real economy and the risks they bring.

DBA 712 - Econ & Finance Domestic Module
Addresses many critical topics facing China today on its quest of globalization, the need for transforming its economic structure, capital markets and corporate control, and its monetary policies.

DBA 723 - Seminar:Research in Action III
Provides students with opportunities to present their own research proposal/ thesis ideas while allowing the participating faculty and fellow students to offer constructive comments.

DBA 799 - Dissertation
Supervised research focused on preparation of dissertation, including literature review, research, data collection and analysis, and writing.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287