Ph.D., Arizona State University, 2018 (Expected)
M.S., Arizona State University, 2014
B.Sc., University of British Columbia, 2011
Aesthetics and Product Design; Social Influence and Persuasion; Consumer Responses to Retail and Service Environments
Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, forthcoming.