W. P. Carey School of Business
W. P. Carey School of Business

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Freeman Wu

PhD Student

Office:BAC 411
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-3621
Fax: 480-965-8000
Email: Freeman.Wu@asu.edu
Freeman Wu


Ph.D., Arizona State University, 2018 (Expected)

M.S., Arizona State University, 2014

B.Sc., University of British Columbia, 2011

Research Interests

Aesthetics and Product Design; Social Influence and Persuasion; Consumer Responses to Retail and Service Environments 


Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, forthcoming.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287