W. P. Carey School of Business
W. P. Carey School of Business

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Scott Cowley

PhD Student
Marketing

Department
Contact
Office:BAC 411
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-3621
Fax: 480-965-8000
Email: scott.cowley@asu.edu
Scott Cowley

Personal Website

Education
Ph.D., Marketing, Arizona State University, 2017 (Expected)
B.S., Marketing, Brigham Young University, 2008

Research Interests
Corporate digital marketing and media strategy, social media and WOM, services marketing, marketing technology

Work Experience
Head of Search Engine Optimization, ZAGG Inc., 2011-2012
Digital Marketing Account Strategist, SEO.com, 2009-2011

Scott Cowley primarily teaches marketing strategy and was the first doctoral student to win the Marketing Management Association's AxcessCapon Teaching Innovation Competition (2015).


W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287