W. P. Carey School of Business
W. P. Carey School of Business

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Adriana Samper

Assistant Professor

Office:BAC 453
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2939
Fax: 480-965-8000
Email: asamper@asu.edu
Adriana Samper

View Vita

Job Title(s)
Assistant Professor

Ph.D., Duke University, 2011; B.A., University of Pennsylvania, 2002.

Research Areas
Consumer Behavior; Health and Risk Perceptions, Consumer Inferences, Aesthetics

Current Projects
The influence of product exposure and use on self-perceptions and behavior; the influence of external and internal factors (price, health appeals, chronic perceptions of control) on health risk perceptions

Academic Positions Held
Arizona State University: 2011-present. Previous appointments: Duke University, Lecturer, 2010

Career and Recent Professional Awards; Teaching Awards
SCP Dissertation Proposal Competition, Honorable Mention, 2010; AMA Foundation, Valuing Diversity Scholarship Recipient, 2010

Representative Publications

Payne, John W., Adriana Samper, James R. Bettman and Mary Frances Luce (2008), “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122

Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred vs. Secular Goods:  Changing the Price of Medicine Influences Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.

Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” Journal of Consumer Research, 41 (October), 730-745.

Shrum, L.J., Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield (2014), “Materialism: The Good, the Bad and the Ugly.” Journal of Marketing Management, 30, 17-18, Special Issue:  Transformative Consumer Research

Wu, Freeman, Adriana Samper, Andrea C. Morales and Gavan Fitzsimons (2017). “It’s Too Pretty to Use! When and How Enhanced Aesthetics Discourage Usage and Lower Enjoyment of Nondurable Products.” Journal of Consumer Research (in press).





W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287