W. P. Carey School of Business
W. P. Carey School of Business

W. P. CareyDirectory

Find by:
Names (A-Z)
Departments

Sungho Park

Associate Professor
Marketing

Department
Contact
Office:BAC 421
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-6264
Fax: 480-965-8000
Email: spark104@asu.edu
Sungho Park

View Vita

Job Title

Associate Professor

Education

PhD, Cornell University, 2010; MS, KAIST, 2004; BA, Seoul National University, 2001

Research Areas

Mobile App, Mobile Commerce, Retailing, Choice Models

Academic Positions Held

Arizona State University: 2010-present.

Professional Service

Editorial Review Board - Journal of Marketing Research, 2016 to present

Representative Publications

Han, Sang Pil, Sungho Park, Wonseok Oh, “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework,” MIS Quarterly, accepted, 2015.

Hwang, Minha and Sungho Park (2016), “The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behavior,” Management Science, 62(3), 817-828.

Jun, Duk Bin, Jihwan Moon, Sungho Park (2016), “Temporal Disaggregation: Methods, Information Loss, and Diagnostics,” Journal of Business and Economic Statistics, 34(1), 53-61.

Park, Sungho and Sachin Gupta (2012), “Handling Endogenous Regressors by Joint Estimation Using Copulas,” Marketing Science, 31(4), 567-586.

Park, Sungho and Sachin Gupta (2012), “Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data,” Empirical Economics, 43(3), 1353-1372.

Jun, Duk Bin, Dong Soo Kim, Sungho Park, Myoung Hwan Park (2012), “Parameter Space Restrictions in State Space Models,” Journal of Forecasting, 31(2), 109-123.

Park, Sungho and Sachin Gupta (2011), “A Regime-Switching Model of Cyclical Category Buying,” Marketing Science, 30(3), 469-480.

Park, Sungho and Sachin Gupta (2009), “Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data,” Journal of Marketing Research, 46(August), 531-542, Finalist for the 2014 O’Dell Award.

 

 

 

 

 

 

 

 

 

 


W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287