PhD, Cornell University, 2010; MS, KAIST, 2004; BA, Seoul National University, 2001
Mobile App, Mobile Commerce, Retailing, Choice Models
Academic Positions Held
Arizona State University: 2010-present.
Editorial Review Board - Journal of Marketing Research, 2016 to present
Han, Sang Pil, Sungho Park, Wonseok Oh, “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework,” MIS Quarterly, accepted, 2015.
Hwang, Minha and Sungho Park (2016), “The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behavior,” Management Science, 62(3), 817-828.
Jun, Duk Bin, Jihwan Moon, Sungho Park (2016), “Temporal Disaggregation: Methods, Information Loss, and Diagnostics,” Journal of Business and Economic Statistics, 34(1), 53-61.
Park, Sungho and Sachin Gupta (2012), “Handling Endogenous Regressors by Joint Estimation Using Copulas,” Marketing Science, 31(4), 567-586.
Park, Sungho and Sachin Gupta (2012), “Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data,” Empirical Economics, 43(3), 1353-1372.
Jun, Duk Bin, Dong Soo Kim, Sungho Park, Myoung Hwan Park (2012), “Parameter Space Restrictions in State Space Models,” Journal of Forecasting, 31(2), 109-123.
Park, Sungho and Sachin Gupta (2011), “A Regime-Switching Model of Cyclical Category Buying,” Marketing Science, 30(3), 469-480.
Park, Sungho and Sachin Gupta (2009), “Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data,” Journal of Marketing Research, 46(August), 531-542, Finalist for the 2014 O’Dell Award.