Professor of Practice
Professor of Practice, W.P. Carey School of Business, Arizona State University
Co-Founder, Sitewire (www.sitewire.com)
Co-Founder, August United (www.augustunited.com)
Co-Founder, Big Bounce (www.bigbounce.co)
Bachelor of Science, Arizona State University
MKT440, Digital Marketing in Practice
MKT450, Social Media + Content Marketing
MKT494, Projects in Advertising
MKT594, Marketing Communication: Social Media
Academic Positions Held
Arizona State University: 2010-present
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 440 - Creating Digital Experiences
Marketing is about creating meaningful experiences between brands and the people they serve. Designed to jump start learning for any student interested in marketing goods and services in contemporary society, this course covers digital ideation and planning as well as digital media, all with a focus on practical application.
MKT 450 - Social Media and Content Mkt
Centers on how to effectively use social media and content marketing to build relationships between a company and its customers. Students learn to create content, how to deliver content through social media and community management, as well as how to optimize content for maximum effectiveness.
MKT 494 - Special Topics
Covers topics of immediate or special interest to a faculty member and students.
MKT 591 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.