W. P. Carey School of Business
W. P. Carey School of Business

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Kirk Kristofferson

Assistant Professor

Office:BAC 483
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-6242
Fax: 480-965-8000
Email: kirk.kristofferson@asu.edu
Kirk Kristofferson

View Vita

Personal Website

Ph.D. (Marketing), University of British Columbia, 2015

Research Areas
Consumer Behavior, Social Influence, Prosocial Behavior, Virtual Reality, Social Comparison

Academic Positions Held
Assistant Professor, Arizona State University: 2015-present. 

Representative Publications
Kristofferson, Kirk, Brent McFerran, Andrea C. Morales and Darren W. Dahl (2016), ““The Dark Side of Scarcity Promotions: How Exposure to Limited Quantity Promotions Can Induce Aggression,” Journal of Consumer Research (conditionally accepted).

Kristofferson, Kirk and Katherine White (2015), "Interpersonal Influences in Consumer Psychology: When Does Implicit Social Influence Arise?" in Cambridge Handbook of Consumer Psychology, Norton, Rucker and Lamberton.

Kristofferson, Kirk, Katherine White, and John Peloza (2014), "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action," Journal of Consumer Research, 40(6), 1149-1166.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 462 - Competitive Marketing Strategy
Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287