W. P. Carey School of Business
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Timothy Richards

Marvin and June Morrison Chair in Agribusiness
Morrison School of Agribusiness

Contact
Office:SANTN 235P
Mailing Address:
Main Campus
PO BOX 870180
Tempe, AZ 85287-0180

Phone: 480-727-1488
Fax: 480-727-1961 (staff & faculty) 480-727-1186 (PGM)
Email: trichards@asu.edu
Timothy Richards

View Vita

Education
Ph.D., Stanford University, 1994; A.M., Stanford University, 1989; B.Comm., University of British Columbia, 1988

Current Projects

Timothy J. Richards, Sophie Theron and Geoffrey Pofahl. “Cross-Category Effects and Private Labels: A Multiple Discrete Continuous Extreme Value Model.” Revise and Resubmit, European Review of Agricultural Economics, July 2013.

Jura Liaukonyte, Timothy J. Richards, Harry M. Kaiser and Bradley Rickard. “Self-Interested Inequity Aversion and Generic Advertising: An Experimental Analysis.” Revise and Resubmit, European Review of Agricultural Economics, June 2013.

Timothy J. Richards and Bradley Rickard. “Patents as Options: Path-Dependency and Optimal Valuation Strategies.” Revise and Resubmit, European Review of Agricultural Economics, July 2013.

Timothy J. Richards and Gareth Green. “Hyperbolic Discounting and Environmental Amenities.” Revise and Resubmit, Environmental and Resource Economics, December 2013.

Di Fang, Timothy J. Richards and Bradley Rickard. “Fees vs Royalties in Agricultural Patents.” Revise and Resubmit, Journal of Agricultural and Resource Economics, September 2013.

Timothy J. Richards, Stephen F. Hamilton, and William Allender. “Variety and Search Costs in Supermarket Retailing.” Submitted to Quantitative Marketing and Economics, September 2013.

Koichi Yonezawa and Timothy J. Richards. “Risk Aversion and Preference for Store-Price Format.” Submitted to Quantitative Marketing and Economics, September 2013.

Koichi Yonezawa and Timothy J. Richards. “Consumer Risk-Reduction Behavior and New Product Purchases.” Submitted to American Journal of Agricultural Economics, July 2013.

Ashutosh Tiwari and Timothy J. Richards. “Peer versus Anonymous Social Networks and Restaurant Choice.” Submitted to American Journal of Agricultural Economics, September 2013.

Bradley Rickard and Timothy J. Richards. “Fees versus Royaltis in Patent Licensing: An Experimental Analysis.” Submitted to American Journal of Agricultural Economics, September 2013.

Timothy J. Richards, Miguel Gomez, and Iryna Iremolenko. “Hysteresis, Reference Prices, and Price Thresholds.” Submitted to the Journal of Marketing, December 2013.
 

Academic Positions
Arizona State University: 1994-present. Previous Appointments: University of Alberta, Red Deer College, University of Lethbridge.

Career and Professional Awards; Teaching Awards
Western Agricultural Economics Association, Best Journal Article, 1996, 1998, 2010; Agricultural and Applied Economics Association, Best Journal Article, 1998, 2009; Western Economics International Association, Best Journal Article, 2007; Southern Agricultural Economics Association, Best Journal Article, 2003, 2007; Northeastern Agricultural Economics Association, Best Journal Article, 1998; Canadian Agricultural Economics Association, Best Journal Article, 1995, 1996.

Representative Recent Publications

Timothy J. Richards, William Allender, and Stephen F. Hamilton. “Social Networks and New Product Choice.” Accepted and Forthcoming in the American Journal of Agricultural Economics, 2013.

Timothy J. Richards, D. Shanafelt and E. Fenichel. “Foreclosures and the Spread of Invasive Species.” Accepted and Forthcoming,  American Journal of Agricultural Economics, 2013.

Timothy J. Richards, Miguel Gomez and Jun Lee. “Pass-Through and Consumer Search: An Empirical Analysis.” Accepted and Forthcoming,  American Journal of Agricultural Economics, 2013.

Timothy J. Richards, William Allender and Stephen F. Hamilton.  “Rivalry in Price and Location by Differentiated Product Manufacturers.” Accepted and Forthcoming, American Journal of Agricultural Economics  2013.

Timothy J. Richards and Stephen F. Hamilton. “Variety Pass-Through: An Examination of the Ready-To-Eat Cereal Market.” Accepted and Forthcoming, Review of Economics and Statistics,  2013.

Timothy J. Richards, Stephen F. Hamilton and Geoff Pofahl. “Network Economics in Supermarket Retailing.” European Review of Agricultural Economics 40(2013): 1-22.

Miguel Gomez and Timothy J. Richards. “Trade Promotions and Search in Supermarket Retailing.” Accepted and Forthcoming, American Journal of Agricultural Economics, 2013.

Timothy J. Richards and Stephen F. Hamilton. “Hyperbolic Discounting and Obesity: An Experimental Analysis.”  Journal of Agricultural and Resource Economics 37(2012): 181-198. 

Timothy J. Richards, Lisa Mancino, and William Nganje. “Nutrient Demand in Food Away From Home.” Forum for Health Economics and Policy 15(2012). Online.

Timothy J. Richards, Miguel Gomez and Geoff Pofahl. “A Multiple Discrete / Continuous Model of Retail Price Promotions.” Journal of Retailing 88(2012): 206-225.

William Allender and Timothy J. Richards. “Brand Loyalty and Equilibrium  Promotion Strategies.” Journal of Retailing  88(2012): 323-342.

Liaukonyte, Jura, Bradley J. Rickard, Harry M. Kaiser, Abigail Okrent, and Timothy J. Richards. “Economic and Health Effects of Fruit and Vegetable Advertising: Evidence from Lab Experiments.” Food Policy 37(2012): 533-543.

Timothy J. Richards, William J. Allender and Stephen F. Hamilton. “Commodity Price Inflation, Retail Pass-Through and Market Power.” International Journal of Industrial Organization 30(2012): 50-57.

Bradley J. Rickard, Jura Liaukonyte, Harry M. Kaiser and Timothy J. Richards. “Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables.” American Journal of Agricultural Economics 93(2011): 1312-1327.

Stephen F. Hamilton, Kyle Stiegert and Timothy J. Richards. “How Does Advertising Affect Market Performance: A Note on Generic Advertising.” Economic Inquiry Online 2011: 1-13.
 
Timothy J. Richards, Ram  Acharya and Ignacio Molina. “Retail and Wholesale Market Power in Organic Apples.”  Agribusiness: An International Journal 27(2011): 62-81.

Timothy J. Richards, Peter Ellsworth, Russ Tronstad and Steve Naranjo. “Market Based Instruments for the Optimal Control of Invasive Insect Species.” Journal of Agricultural and Resource Economics 35(2010): 349-367.

William Allender and Timothy J. Richards. “Consumer Impact of Animal Welfare Regulation in the California Poultry Industry.”  Journal of Agricultural and Resource Economics 35(2010): 424:442.

Timothy J. Richards, Stephen F. Hamilton and Paul M. Patterson.  “Spatial Competition in Private Labels.”  Journal of Agricultural and Resource Economics 34(2010): 183-208.

William Allender and Timothy J. Richards. “Market Power and Market Diversion: California Eggs.” Review of Industrial Organization 36(2010): 37-58.

Timothy J. Richards and Geoff Pofahl. “Commodity Prices and Food Inflation.” American Journal of Agricultural Economics 91(2009): 145-155.

Timothy J. Richards, William Nganje and Ram Acharya. “Public Goods, Hysteresis and Investment in Food Safety.” Journal of Agricultural and Resource Economics 34(2009): 464-482.

Timothy J. Richards, Ignacio Molina and Osman Hussein. “Welfare Impacts of the Mexico Potato Quarantine.” Journal of Agricultural and Applied Economics 41(2009): 761-776. 

Geoff Pofahl and Timothy J. Richards. “Valuation of New Products in Attribute Space.” American Journal of Agricultural Economics 91(2009): 402-415.

Stephen F. Hamilton and Timothy J. Richards. “Variety Competition in Retail Markets.”  Management Science 55(2009): 1368-1376. 

Timothy J. Richards and Luis Padilla. “Promotion and Fast Food Demand.” American  Journal of Agricultural Economics 91(2009): 168-193.

Mark R. Manfredo and Timothy J. Richards. “Hedging with Weather Derivatives: A Role for Options in Reducing Basis Risk.” Applied Financial Economics 19(2009): 87-97.

Timothy J. Richards, James Eaves, Mark Manfredo, Steven E. Naranjo, C.-C. Chu and T. J. Henneberry. “Spatial - Temporal Model of Insect Growth, Diffusion and Derivative Pricing.” American Journal of Agricultural Economics in 90(2008): 962-978.

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ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

AGB 481 - Strategic Pricing in Food Mkts
By applying the basic concepts of microeconomics to real-world data, this course allows the student to not only gain a book-oriented understanding of how businesses in the food industry behave, but practical, hands-on experience that lasts far beyond the classroom.

AGB 790 - Reading and Conference
Independent study in which a student meets regularly with a faculty member to discuss assignments. Course may include such assignments as intensive reading in a specialized area, writing a synthesis of literature on a specified topic, or writing a literature review of a topic.

AGB 792 - Research
Independent study in which a student, under the supervision of a faculty member, conducts research that is expected to lead to a specific project such as a dissertation, report, or publication. Assignments might include data collection, experimental work, data analysis, or preparation of a manuscript.

AGB 799 - Dissertation
Supervised research focused on preparation of dissertation, including literature review, research, data collection and analysis, and writing.

W. P. Carey School of Business

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