W. P. Carey School of Business
W. P. Carey School of Business

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Grant Olsen

Associate Professor
Marketing

Department
Contact
Office:BAC 435
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-6157
Fax: 480-965-8000
Email: douglas.olsen@asu.edu
Grant Olsen

View Vita

Job Title(s)
Associate Professor

Education
Ph.D., University of Alberta, 1992.

Research Areas
Innovation; Consumer Behavior

Academic Positions Held
Arizona State University: 2008-present. Previous appointments: University of Alberta, 1997-2008.

Career and Recent Professional Awards; Teaching Awards
Award name, Organization Separate with ;

Professional Leadership
Title, Organization Separate with ;

Corporate and Public Sector Leadership
Title, Organization Separate with ;

Representative Publications
The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012. 

"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.

"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.

"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.

"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.

 

 


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 591 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287