W. P. Carey School of Business
W. P. Carey School of Business

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Michael Wiles

Associate Professor

Research Director
Center for Services Leadership

Office:BAC 487
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2322
Fax: 480-965-8000
Email: Michael.Wiles@asu.edu
Michael Wiles

View Vita

Ph.D., Indiana University, 2008; B.A., Dartmouth College, 1996

Academic Positions
Arizona State University: 2008-present

Research Areas
Dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; marketing-finance interface

Representative Publications

Luo, Xueming, Sascha Raithel, and Michael A. Wiles (2013), “The Impact of Brand Rating Dispersion on Firm Value,” Journal of Marketing Research, 50 (June), 399-415.

Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), "The Effect of Brand Acquisition and Disposal on Stock Returns," Journal of Marketing, 76 (1), 38-58.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey (2010), "Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation," Marketing Science, 29 (5), 828-845.

Wiles, Michael A. and Anna Danielova (2009), "The Worth of Product Placement in Successful Films: An Event Study Analysis," Journal of Marketing, 73 (4), 44-63.

Wiles, Michael A. (2007), "The Effect of Customer Service on Retailers' Shareholder Wealth: The Role of Availability and Reputation Cues", Journal of Retailing, 83 (1), 19-31.

Career and Professional Awards; Teaching Awards
Indiana University Associate Instructor Teaching Award, 2006

Professional Leadership
Ad Hoc Reviewer, Journal of Marketing; Member: American Marketing Association, Marketing Science Institute

Corporate and Public Sector Leadership
Case Team Leader and Module Leader/Analyst, Monitor Company, 1996-2001














ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 462 - Competitive Marketing Strategy
Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.

MKT 580 - Practicum
Structured practical experience in a professional program, supervised by a practitioner and/or faculty member with whom the student works closely.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287