W. P. Carey School of Business
W. P. Carey School of Business

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Kathryn Eaton

Clinical Assistant Professor
Marketing

Department
Contact
Office:BAC 455
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2937
Fax: 480-965-8000
Email: kke@asu.edu
Kathryn Eaton

Job Title
Clinical Assistant Professor

Education
Ph.D. Marketing, Arizona State University, 2012; B.S. Finance, Arizona State University, 2006; B.S. Management, Arizona State University, 2006

Research Areas
Consumer behavior, product/service design, transformative service research, healthcare innovation

Academic Positions Held
Arizona State University: 2008-present

Corporate and Public Sector Leadership
Principal Strategist, Obesity Solutions; Research Affiliate, Mayo Clinic; Financial Analyst, Sr., Insight; Financial Analyst, Intel Corporation


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MGT 493 - Honors Thesis
Supervised research or creative activity focused on preparation and completion of an undergraduate honors thesis or creative project.

MKT 300 - Marketing & Bus Performance
The dynamic role of marketing within society and organizations. Emphasizes frameworks and analytical tools that ensure customer focus and drive organizational performance.

MKT 303 - Honors Marketing Theory & Prac
Covers basic applications of marketing concepts to problems that are common to marketing managers.

MKT 390 - Essentials of Marketing
Focuses on the nature and processes of marketing with an emphasis on practical application. Not open to business majors.

MKT 442 - Services Marketing Strategy
Concepts, skills, and strategies for addressing the imperative marketing challenges and opportunities involving service.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287