W. P. Carey School of Business
W. P. Carey School of Business

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Antony Peloso

Clinical Associate Professor

Office:BAC 460
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-3621
Fax: 480-965-8000
Antony Peloso

View Vita

Ph.D., Queensland University of Technology, Australia, 2004; Masters in Marketing, Queensland University of Technology, Australia, 1996; B.A., University of Queensland, Australia.

Current Projects
"Leadership Drivers of Employee and Customer Loyalty," Using a large data set (employee n=11,550, customer n=55,000), we focus on leader-driven variables that influence both employee outcomes that positively impact customers, and customer outcomes that lead to long term organizational success.

Career and Recent Professional Awards; Teaching Awards
John W. Teets Outstanding Undergraduate Teaching Award, 2006-2007; Nominated: The undergraduate teaching award, The Huizingh Award for Classroom Innovation, on behalf of the Department of Marketing, 2008.

Professional Leadership
Reviewer: Marketing Management, Dawn Iacabucci, South-Western Publishers, 2008 (projected) Chapters 2 - 7.

Representative Publications
International Marketing: An Asia Pacific Focus, Kotabe, Peloso et al., 2005, published by Wiley and Sons. Ch. 8-10, 13.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 396 - Essentials of Services Mkt
Focuses on challenges of managing service brands and delivering quality service to customers across industry sectors. Emphasizes skills and knowledge needed to implement quality service and service strategies, frameworks for customer-focused management, and how to increase customer satisfaction and retention through service strategies.

MKT 420 - Retail Management
The role of marketing in retailing and retail performance. Challenges and processes of retail management across various institutions.

MKT 425 - Global Marketing Management
Analyzes marketing strategies and practices developed by firms to compete in global markets and adapt to changing international environments.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287