W. P. Carey School of Business
W. P. Carey School of Business

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John Eaton

Clinical Professor
Marketing

Department
Contact
Office:BAC 473
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2938
Fax: 480-965-8000
Email: john.eaton@asu.edu
John Eaton

View Vita

Education
Ph.D., Arizona State University, 2002; MBA, University of Toledo, 1990; B.A., University of Michigan, 1988

Research Areas
Marketing management: Market strategy and performance relationships, brand equity and brand community, sponsorship effects on brand image; Consumer behavior: Brand image and personality, retail design atmospherics, role of emotions and expectations

Academic Positions
Arizona State University: 2006-present. Previous Appointments: University of Arizona, University of North Carolina-Charlotte

Career and Professional Awards; Teaching Awards
2016 Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business
2013 Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business
2011 Recipient, Huizingh Outstanding Honors Professor, W. P. Carey School of Business
2010 Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business
2009 Recipient, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business
2009 Recipient, W. P. Carey School of Business Faculty Advisor of the Year Award
2008 Finalist, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business
2008 Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business
2000 Recipient, John W. Teets Outstanding Graduate Student Teacher Award, W. P. Carey School of Business
1999 Finalist, College of Business Outstanding Graduate Student Teacher Award
1999 Recipient, Outstanding Graduate Student Teacher Award Department of Marketing
1997 Recipient, College of Business Outstanding Graduate Student Teacher Award

Professional Leadership
Executive Leadership Board of the Marketing Educators’ Association, 2013-2016; Vice President and MEA Conference Co-Chair, 2013-14
Vice Chair Communications, Sports and Special Events Special Interest Group, American Marketing Association, 2004-2006

Corporate and Public Sector Leadership
Director, Marketing Communications, Edison Industrial Systems Center, Toledo, OH

Representative Publications

Eaton, John P., Deborah Brown McCabe and Sean Hobson (2013), “From Face-to-Face to an Online Class: Can Success Translate across Delivery Platforms,” 2013 Marketing Educators’ Association Conference.

Eaton, John P. and Sean Hobson (2012), “Adapting Critical Face-to-Face Class-room Success Factors to the Online Experience,” 2012 Marketing Management Association Fall Educator’s Conference.

Eaton, John P. and Michael P. Mokwa (2008), “Conventional Validity of Economic Impact Studies: Lessons Learned on the Road to the Super Bowl,” 2008 Sport Marketing Association Annual Conference.

Eaton, John P. and Michael P. Mokwa (2007), “Collegiate Athletic Marketing Prac-tices: The Effect of Moderators on the Relationship between Market Orientation and Performance,” 2007 Sport Marketing Association Annual Conference.

Eaton, John P. and Michael P. Mokwa (2006), “Measuring Performance in Colle-giate Athletics: Conceptualizing Beyond Convention,” 2006 Sport Marketing Association Annual Conference.

 

 

 

 

 


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 300 - Marketing & Bus Performance
The dynamic role of marketing within society and organizations. Emphasizes frameworks and analytical tools that ensure customer focus and drive organizational performance.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287