W. P. Carey School of Business
W. P. Carey School of Business

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Laurel Anderson

Associate Professor

Office:BAC 451
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-3281
Fax: 480-965-8000
Email: laurel.anderson@asu.edu
Laurel Anderson

View Vita

Ph.D., Arizona State University; M.N., University of Washington; B.S., University of Minnesota

Current Projects
Laurie Anderson’s research centers on Transformative Service Research (TSR) and consumer well-being, especially related to social justice, vulnerability, culture and health. Recent projects include alternative views of services and TSR, value-laden services, community action research, space as public good, going between cultural worlds, self-socialization of teens, health organizations and consumer-centricity.

Academic Positions
Arizona State University: 1993-present. Previous Appointments: Bocconi University, University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, Virginia Polytechnic Institute and State University

Professional Leadership
Associate Editor, Journal of Service Research

Co-editor, Special issue of the Journal of Service Research on Transformative Service Research

Editorial Review Boards: Journal of Public Policy and Marketing, Journal of Service Resaerch

Past Editorial Review Boards: Journal of Consumer Research, Consumption, Culture and Markets, Journal of Advertising.

Representative Recent Publications

“Transformative Service Research: An Agenda for the Future,” (2013), Journal of Business Research, Volume 66, Issue 8, 1203-1210.

“A Co-Constructed World: Adolescent Self-Socialization on the Internet,” (2012), Journal of Public Policy and Marketing. Volume 31, Number 2, 240-253. With Deborah Brown McCabe.

“Action Research Methods in Consumer Culture,” (2012) chapter in Marketing Management: A Cultural Perspective. Edited by Lisa Peñaloza, Nil Toulouse and Luca Massimiliano Visconti. With Julie Ozanne.

“Conceptualization and Aspirations of Transformative Service Research,” (2011), Journal of Research for Consumers, Issue 19.

“Immigration, Culture and Ethnicity in Transformative Consumer Research,” (2011). Journal of Public Policy and Marketing, Volume 30, Number 1, 47-54. With David Crockett, Sterling Bone, Garrett Coble, Abhijit Roy and Jeff Wang.

“Symbiotic Postures of Commercial Advertising and Street Art Rhetoric for Creativity,” (2010), Journal of Advertising. Vol. 39, #3, 113-126. With Stefania Borghini, Luca Visconti and John Sherry.

“Street Art, Sweet Art? Reclaiming the “Public” in Public Place ,” (2010), Journal of Consumer Research. Vol. 37, #3, 511-529. With Luca Visconti, John Sherry and Stefania Borghini.

“Community Health Action Research,” (2010), Journal of Public Policy and Marketing, Vol.29. #1 (Spring). 123-137. With Julie Ozanne.

“Improving Well-Being through Transformative Services,” (2010) in “Moving Forward and Making a Difference: Research Priorities for the Science of Service,” by Amy Ostrom, Mary Jo Bitner, Stephen Brown, Kevin Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, Elliott Rabinovich in Journal of Service Research, 13: 4-36. Awarded 2011 Best Article for Journal of Service Research.



ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.

MKT 530 - Creativity and Innovation
Multidisciplinary approaches to theories and practices of inspiring and managing innovation and change for sustainable competitive advantage. Focuses on both the student┬┐s individual creativity and the planning and implementation of innovations, technologies, processes, or systems that pose significant uncertainty. Places special attention on the processes surrounding understanding the consumer, ideation and implementation. Inclusive in this are methods such as environmental scanning, scenario planning, contextual research, storytelling, concept testing and prototyping. Also includes the many aspects of the organization┬┐s structure and culture regarding innovation and creativity.

MKT 550 - Product and Service Innovation
Intimately familiarizes students with the front end of the new product design process and provides concrete tools for determining strategies for developing new products based on input from customers.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287