Pat Tilllman Foundation Distinguished Professor
Ph.D., University of Houston, 1979; MBA, University of Houston, 1974; B.B.A., University of Houston, 1972
Strategic marketing management, decision making, implementation, culture and performance; Sports business decision making, performance and impact; Marketing theory; Business education
Arizona State University: 1979-present. Previous Appointments: University of Wisconsin-Madison, University of Houston
Career and Professional Awards; Teaching Awards
Outstanding Article, Marketing Education Review, 1998; Outstanding Mentor Award, Graduate College, Arizona State University, 1996
Chair, AMA Marketing Strategy Interest Group, 2003-present; Member, AMA Finance Committee, 2003-present; Member, AMA Sports Marketing Interest Group, Executive Team, 2003-present; Chair, Department of Marketing, Arizona State University, 1989-current; Review Board, Journal of Strategic Marketing, 1996-current; Review Board, Marketing Management, 1996-current; Review Board, Journal of Marketing Education, 1992-2003
Charles Noble and Michael Mokwa (2000), "Implementing Marketing Strategies," Journal of Marketing and Marketing Research of Russia, V63n4: pp. 57-73.
Charles Noble and Michael Mokwa (1999), "Implementing Marketing Strategies: Developing and Testing a Managerial Theory," Journal of Marketing.
Lytle, R.S., Mokwa, M., & Hom, P. (1998), "SERV*OR: Managerial measure of organizational service-orientation" Journal of Retailing, V74n4: pp. 455-489.
S. Ade Olusoga, Mokwa, M. and Charles Noble (1995), "Strategic Groups, Mobility Barriers and Competitive Advantage: An Empirical Investigation," Journal of Business Research, June, V33n2: pp. 153-164.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 398 - Essentials of Sports Business
Introduces the concepts of sports business. Builds knowledge, skills and understanding of the fundamentals of sports business. Develops an appreciation for and understanding of the multiple stakeholders and diverse interests in and around sports business, and how they impact sports business practice and performance.
WPC 394 - Special Topics
Covers topics of immediate or special interest to a faculty member and students.