Professor of Marketing; Joan and David Lincoln Professor of Applied Business Ethics; President Emeritus, ASU Foundation
Ph.D., University of Alabama, 1969; M.S., Southern Illinois University, 1965; B.B.A., University of Wisconsin, 1964
Marketing for Nonprofit Organizations
Longitudinal Upgrade Decisions, with Chadwick Miller and Laszlo Sajtos
Academic Positions Held
Arizona State University: 1973-present
Career and Recent Professional Awards; Teaching Awards
John W. Teets Outstanding Undergraduate Teaching Award, 2014; Huizingh Outstanding Undergraduate Professor, 2011
"Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identity" Journal of the Academy of Marketing Science, 1-18, May 2011
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 494 - Special Topics
Covers topics of immediate or special interest to a faculty member and students.
MKT 598 - Special Topics
Topical courses not offered in regular course rotation--e.g., new courses not in the catalog, courses by visiting faculty, courses on timely topics, highly specialized courses responding to unique student demand.