W. P. Carey School of Business
W. P. Carey School of Business

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Lonnie Ostrom


Office:BAC 460
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-727-6217
Fax: 480-965-8000
Email: lostrom@asu.edu
Lonnie Ostrom

View Vita

Job Title(s)
Professor of Marketing; Joan and David Lincoln Professor of Applied Business Ethics; President Emeritus, ASU Foundation

Ph.D., University of Alabama, 1969; M.S., Southern Illinois University, 1965; B.B.A., University of Wisconsin, 1964

Research Areas
Marketing for Nonprofit Organizations

Current Projects
Longitudinal Upgrade Decisions, with Chadwick Miller and Laszlo Sajtos

Academic Positions Held
Arizona State University: 1973-present

Career and Recent Professional Awards; Teaching Awards
John W. Teets Outstanding Undergraduate Teaching Award, 2014; Huizingh Outstanding Undergraduate Professor, 2011

Representative Publications
"Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identity" Journal of the Academy of Marketing Science, 1-18, May 2011


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 494 - Special Topics
Covers topics of immediate or special interest to a faculty member and students.

MKT 598 - Special Topics
Topical courses not offered in regular course rotation--e.g., new courses not in the catalog, courses by visiting faculty, courses on timely topics, highly specialized courses responding to unique student demand.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287