W. P. Carey School of Business
W. P. Carey School of Business

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Ajith Kumar


Office:BAC 475
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-5544
Fax: 480-965-8000
Email: Ajith.Kumar@asu.edu
Ajith Kumar

View Vita

Ph.D., University of Massachusetts, 1986; MBA, Indian Institute of Management, 1979; B.S., Indian Institute of Technology, 1976

Research Areas
Research methodology, market orientation, market segmentation

Academic Positions
Arizona State University: 1991-present. Previous Appointments: University of South Carolina, State University of New York at Albany, University of Massachusetts

Professional Leadership
Member, Editorial Board, Journal of Marketing Research, 1996-2003; Member, Editorial Board, Journal of Business Research, 1996-present.

Corporate and Public Sector Leadership
Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981

Representative Publications
Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.

Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.

Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 425 - Global Marketing Management
Analyzes marketing strategies and practices developed by firms to compete in global markets and adapt to changing international environments.

W. P. Carey School of Business

400 E. Lemon St.
Tempe, AZ 85287