Yellow Corporation Professor of Marketing
Dean's Council of 100 Distinguished Scholar
Ph.D., University of Pennsylvania, 2000; M.I.M., American Graduate School of International Management, 1994; MBA, Arizona State University, 1994; B.A., Dartmouth College, 1989
State Farm Professor of Marketing, W. P. Carey School of Business, Arizona State University: 2011-present; Associate Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2006-2011; Assistant Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2000-2006; Lecturer, Marketing Department, Wharton School at the University of Pennsylvania, 1997-2000.
Career and Professional Awards; Teaching Awards
Runner-Up, Park Award for Outstanding Contribution, Journal of Consumer Psychology, 2009; Outstanding Reviewer Award, Journal of Consumer Research, 2007-2008; Dean's Council Distinguished Scholar, W. P. Carey School of Business, 2007-2010
Associate Editor, Journal of Consumer Psychology, 2012-present; Editorial Review Board, Journal of Consumer Research, 2005-present; Editorial Review Board, Marketing Letters, 2008-present;
Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), “Do 100-Calorie Packs Lead to Increased Consumption? The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters,” Journal of Consumer Research 35 (October), 391-405.
Mandel, Naomi and Stephen M. Nowlis (2008), “The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of that Experience.” Journal of Consumer Research 35 (June), 9-20.
Sinha, Rajiv and Naomi Mandel (2008), “Preventing Digital Piracy: The Carrot or the Stick?” Journal of Marketing 72 (January), 1-15.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 791 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.